Website Copywriter Pricing: How Much Does Copywriting Cost?

At UdhamDigital, we offer customized website copywriting services that cater to your specific needs, whether it's blog posts, product descriptions, online guides, or long-form content. Our proven track record of driving over $3 billion in revenue for our clients showcases our ability to deliver results.

Our website copywriting services include the following key features:

Keyword Research:

Our expert team conducts thorough keyword research to identify relevant and valuable keywords for your industry, products, services, and target audience. This research forms the foundation for creating powerful content for your website, ranging from engaging skyscraper articles to persuasive sales copy. We utilize IBM Watson, a cutting-edge machine learning and artificial intelligence software, to power our keyword research through our exclusive content marketing platform, ContentGeniusUD. This data-driven approach ensures an effective keyword strategy.

Professional Copywriting:

To succeed in today's competitive landscape, it's crucial to have professional and well-written website copy. Our dedicated team of copywriters and copy editors, with diverse industry backgrounds, is equipped to match your business with a knowledgeable and experienced writer who understands your unique industry. We conduct in-depth research to ensure accuracy, follow your brand guidelines, and produce targeted copy that appeals to your target market while driving conversions.

Optimized SEO Copy:

We not only craft compelling content but also optimize it for search engines. By strategically incorporating keywords in a natural and organic manner throughout your copy, we maximize your website's reach and online visibility. This optimization ensures that your website appears in relevant search results, driving valuable traffic. For example, if your blog post compares oil heat versus electric heat, we would include keywords like "oil heat vs. electric heat" to target your intended audience through search engine rankings.

Website Implementation:

We understand that publishing your content on your website is key to its success. Our website copywriter services encompass the implementation of your approved content onto your site. Additionally, depending on the service, our award-winning design team can provide visuals such as stock images or graphics, enhancing the impact of your copy and engaging your readers.

Advanced AI Technology:

As a UdhamDigital partner, you gain access to our state-of-the-art and proprietary marketing platforms, empowered by the world's most advanced AI software, IBM Watson. Our technology suite, MarketingCloudUD, consists of 10 powerful tools, including the ContentGeniusUD platform. This suite also includes LeadManagerUD, which tracks your lead generation efforts, and CompetitorSpyUD, which monitors your competition's SEO strategy. With MarketingCloudUD, you benefit from industry-leading return on investment (ROI) software.

Dedicated Project Manager:

At UdhamDigital, we prioritize personalized strategies tailored to your business objectives, whether in website copywriting or content marketing. That's why we assign a dedicated account manager to partner with you. Your account manager invests the time to truly understand your business, industry, and goals. In doing so, they develop an original and data-driven strategy for your business, resulting in unparalleled professional copywriting services. This approach has led to the generation of over 7.8 million leads for our clients in the past five years alone.

UdhamDigital is the go-to choice for companies worldwide seeking website copywriter services. We have successfully partnered with enterprises of all sizes and industries, enabling them to achieve their business goals, such as revenue growth and job creation.

Here's why businesses consistently select UdhamDigital as their long-term partner:

Unmatched 91% client retention rate:

Our exceptional client retention rate highlights our commitment to serving our clients. It also reflects our client recommendation score, which is 488% higher than the national average. Unlike other copywriting agencies, we become an integral part of your team and measure our success by your success.

Over 25 years of experience:

With more than a quarter-century of experience, we stand as one of the most experienced and comprehensive digital marketing agencies. Our extensive track record not only demonstrates the expertise of our team, but also our ability to adapt to emerging technologies, such as voice search, and stay ahead of the ever-changing SEO landscape.

Generated $3billion in client revenue:

At our core, we truly believe that our success is profoundly linked to yours. Throughout our journey, we have been instrumental in generating an astonishing amount of revenue for our esteemed clients, amounting to billions of dollars. To put it in perspective, our cutting-edge digital marketing techniques, powered by data and tailored to individual needs, have resulted in an impressive $3 billion in revenue solely over the past five years.

50+ esteemed service awards:

Our team's exceptional work has been acknowledged by industry professionals through the reception of over 50 prestigious awards. These accolades showcase our dedication towards delivering innovative strategies that go above and beyond what is considered satisfactory. Through our SEO copywriting services, we consistently provide customized performance-driven strategies that enable you to meet and surpass your goals.

Team of 500+ digital marketing specialists:

Led by industry leaders, our team comprises over 500 award-winning digital marketing specialists. They provide your company with cutting-edge strategies and results-oriented copy that propels your business forward while leaving your competitors in the dust. Additionally, you will have the opportunity to work closely with a dedicated account manager.

Over 15 exclusive digital marketing tools:

As a comprehensive digital marketing agency, we possess the necessary resources to develop proprietary tools and technology for our clients. Our arsenal includes MarketingCloudUD and ContentGeniusUD, among others, which are some of the most advanced marketing software available. This allows us to create data-driven strategies that give you a competitive edge unmatched by your rivals.

Are you ready to witness the impact UdhamDigital can have on your website? Reach out to us online today or give us a call at 888-256-9448!

Discover the details of our five distinct website copywriter services below:

1. SEO Copywriting Services

When researching a product, over 70% of businesses and 80% of consumers turn to search engines. Our SEO copywriting services specialize in producing website blogs and articles that capture users in the early stages of the buying process and guide them towards conversion. By extensively studying your target audience's pain points and desires, we create content that appeals to them and supports your digital marketing objectives.

To ensure your copy appears in relevant search results, our team incorporates keywords that align with your content's topic. For instance, an article discussing front yard landscaping may feature the keyword "front yard landscaping ideas." Implementing relevant keywords improves your website's ranking for high-value searches related to your business. For example, if you're a landscaper, a blog post about front lawn landscaping allows you to target your desired audience.

2. Website Sales and Technical Copywriting Services

Our sales and technical copywriting services cater to your needs, whether you want to add content to new service pages or update existing ones. By selecting this service, our award-winning digital marketers design a content and keyword strategy specifically for your service pages.

Our copywriters then create persuasive and persuasive copy that is both reader-friendly and search engine-friendly. This targeted copy enhances your website's search ranking, resulting in increased high-value traffic. Users find this copy convincing, which in turn maximizes your conversions.

Similar to our SEO copywriting services, we invest time in understanding your business, industry, and target market. Our commitment to delivering a personalized strategy and working as an extension of your in-house team makes this service an excellent option regardless of your industry, target market, or product.

3. Ecommerce Product Description Copywriting Services

Recognizing that different businesses in various industries have distinct needs, we offer website copywriter services specifically for product descriptions. If you operate an ecommerce store, this service proves invaluable to your team as it guarantees that all your products possess compelling, informative, and search-friendly descriptions.

By utilizing our copywriter services, you not only generate product descriptions but also ensure they rank for high-traffic keywords, thus attracting more shoppers to your site. Our copywriters undertake thorough research into your product's uses, features, and market, resulting in conversion-oriented copy.

4. Long-Form or Skyscraper Content Copywriting

Both shoppers and search engines appreciate long-form content, also known as skyscraper content. This type of content attracts readers to your website and keeps them engaged for longer periods. Moreover, it can guide them towards related content like blog posts, articles, or even product pages.

But what exactly constitutes long-form content?

It is a specialized form of web copywriting that addresses questions or provides solutions to problems. Skyscraper content typically offers specific and actionable details that captivate users. The great advantage is that long-form content tends to maintain a high ranking over time.

For optimal results, we recommend coupling our outreach or promotion services with long-form content. This ensures that your content reaches your target audience and may even enable your skyscraper post to go viral.

We provide a comprehensive online guide copywriting service as part of our website copywriter services.

5. In-depth online guide copywriting

Guides offer more extensive content compared to long-form articles and have the potential to generate significant benefits for your business. They can be repurposed to generate leads, attract email subscribers, and more. For instance, many companies offer free guides in exchange for users' email addresses.

Our copywriting service allows you to reach potential customers and offer them something valuable: a guide that addresses their questions, solves their problems, and connects them with the product or service they need.

To give you an example, take a look at the "Guide to Home Heating Systems" created for Smart Touch Energy in collaboration with UdhamDigital. This branded online guide delves into seven different energy systems available for homes, providing users with accurate and up-to-date information on their options.

This guide helped Smart Touch Energy achieve impressive results, including:

• Ranking for over 1700 valuable organic keyword phrases
• Attaining the top three positions for 40 keywords
• Generating more than 1000 monthly visits
• Receiving monthly traffic worth over $5000

These achievements are significant, considering that the number one position receives about 33% of all search traffic. Smart Touch Energy has gained a competitive advantage with its guide's strong rankings.

Our team at UdhamDigital assisted Smart Touch Energy in achieving these outcomes through strategic keyword research. We utilized the power of artificial intelligence and machine learning with our proprietary software, MarketingCloudUD, powered by IBM Watson. This data-driven keyword strategy was then developed into a unique guide by our copywriting team.

Additionally, our promotional outreach efforts, including engaging with industry influencers, helped Smart Touch Energy gain valuable exposure. As a result, more than 40 industry websites have linked to or shared the guide with their readers.

The in-depth online guide created through this collaborative effort continues to deliver significant results for Smart Touch Energy.

If you want to learn more about how our copywriter services can benefit your business, please contact us online.

The digital marketing industry is valued at nearly $120 billion, leading many companies to adopt various Internet marketing strategies. Businesses invest not only in their website but also in their social media and online advertising campaigns.

To provide added value, we offer our SEO writing services at no extra cost with several of our digital marketing services. Our award-winning team can collaborate with you to create content for your social media accounts, pay-per-click (PPC) advertising campaigns, and more.

Here are the four digital marketing services that include SEO copywriting:

1. Voice search

With voice search accounting for almost half of all searches, it is crucial for companies to optimize their content for voice search. Our voice SEO services provide your business with content specifically tailored for voice search. Why is separate content necessary for voice search?

People use voice assistants like Google Assistant, Siri, or Cortana to conduct voice searches, which differ from typed searches. Instead of typing "front yard landscaping ideas," they ask, "How do you landscape a front yard?" Voice searches also generate a single search result known as a featured snippet.

This means only one website gains exposure, making it essential to produce content optimized for voice search. With our help, your company can obtain the featured snippet and attract valuable traffic away from your competitors.

How do we achieve this?

As part of our unique strategy, we craft each word with your target market in mind. We thoroughly understand your audience's preferences and develop copy that directly speaks to them. However, we also recognize the importance of incorporating the right keywords to reach your audience effectively.

Therefore, we create content that is both reader- and SEO-friendly. This type of content helps your website convert leads, increase phone calls, drive quote requests, and persuade customers to make a purchase. The best part is that we prioritize quality and do not compromise your website's copy to solely appeal to search engines like Google, Yahoo!, or Bing.

Search engines prefer website copywriting that appeals to readers rather than programmed algorithms. So, when we promise to enhance your business's visibility in search engines and make it more appealing to your target audience, we genuinely mean it. And we will never compromise on the quality of your content while doing so.

2. Pay-Per-Click (PPC) Advertising

When you invest in our PPC services, we provide copywriting for your advertising campaign. This type of copy is polished and professional, using traditional business language. It forms the core of marketing in our web copywriting services, emphasizing concepts like ROI, maximization, and ensuring success.

Why do we use this type of language?

Well, when it comes to PPC, numbers are crucial. PPC is a budget-focused service: you pay, get traffic, convert it, and recoup your investment. The most effective way to discuss all of this is through clear and straightforward business language.

Our ability to create PPC copy also showcases how our SEO copywriting services can adapt to your brand voice and tone preferences. If you desire cut-and-dry, no-nonsense copy—which is often suitable for certain industries—our team can conduct the necessary research and produce the perfect content.

Our goal is to impact your bottom line because that determines our success.

That's why our versatile copywriting team can easily adjust to your preferred tone and brand voice. Whether you seek a laidback voice for your blog or a concise tone for your service pages, we can meet your expectations.

3. Social Media Copywriting

Our social media management services also include copywriting.

Compared to your website and ad copy, your social media profiles tend to have a more informal tone. Just take a look at our social media pages—they are casual and laidback, aligning with the mindset of Facebook, Twitter, and Instagram—relaxed and social content.

Social media is more about ideas and connections rather than numbers and sales conversions. Therefore, there is less focus on maximizing returns. That's why our social media copywriting emphasizes brief and creative posts that still engage users.

With social media, you can expect a fun, light-hearted, and casual tone—most of the time. We create posts that have the most impact on your target audience by conducting extensive research on their preferences and behavior on social media platforms.

4. Email Marketing Copywriting

When you partner with UdhamDigital for your email marketing campaign, our skilled copywriting team can simplify the process of developing, writing, and sending emails. Not only does email marketing offer an impressive ROI of $44 for every $1 spent, but it also helps your company generate and nurture leads.

For email marketing, our team continues to write copy tailored to your target market. We also focus on creating content that appeals to your subscribers based on their position in your buying funnel. This approach enables us to nurture and convert high-value leads, resulting in additional revenue for your business.

We also utilize our proprietary email software, EmailMarketingUD, to streamline the management, sending, and monitoring of your email strategy. This tool allows you to personalize your emails, leading to improved open and conversion rates.

Considering whether your company should invest in website copywriting? Here are five benefits to consider:

1. Increased visibility on search engines:

Approximately 80% of users start their search for a new product on search engines like Google. To appear in relevant searches and attract more visitors to your site, you need content that is optimized for both search engines and readers. Our top SEO copywriting services can help you achieve this.

2. Improved search engine rankings:

While you can optimize your existing content for search engines, it may not be enough to satisfy Google, Bing, and other search engines. They prioritize providing users with the best possible content. Without informative and helpful content, your website may fail to rank on the first page of search results. Our team of experts can create compelling content that meets the requirements of search engines.

3. Engaging and informative content for users:

Online content is crucial for consumers as it provides answers to their questions, recommendations for purchases, and details about products or services. Without persuasive and informative copy, it can be challenging to convince shoppers that your business is the best option. Our experienced copywriters can help you overcome this obstacle.

4. Improved search engine ranking through content evaluation:

Google employs search quality evaluators who visit and assess websites, primarily by evaluating their content. If your website receives a low grade, it can negatively impact your search engine ranking. To avoid this, it is essential to produce high-quality copy for your site.

5. Increased leads and customer engagement:

Content marketing generates three times as many leads compared to traditional marketing methods. Additionally, 70% of consumers prefer learning about businesses through articles rather than ads. Our content marketing and website copywriting services can help your business launch and maintain a successful content strategy, saving you time and effort.

Are you wondering how much you should pay for professional website copywriting services? The average cost per page ranges from $25 to $25,000, depending on various factors such as content type, length, and subject matter. Additionally, the expertise, experience, and background of the copywriter or copywriting agency play a significant role in determining the price.

If you're interested in learning more about copywriting prices, our comprehensive guide has got you covered. It explores the factors that influence website copywriting rates in 2023 and provides insight into what website copywriting services typically include. Moreover, you'll find valuable tips on finding a copywriter or agency that offers reasonably-priced services.

For more details, continue reading! If you're ready to enhance your website with compelling and conversion-focused copy, reach out to us online to speak with our skilled strategists about your specific website copy requirements.

Website copywriting is a distinct field that differs from traditional copywriting for print materials. It involves creating content that takes into account both search engines and readers, making it an SEO strategy.

SEO, or search engine optimization, encompasses various strategies that enhance your online visibility in search results. When you search for information, search engines like Google, Bing, or Yahoo provide a list of results, typically on multiple pages. However, most users only look at the first page of results - especially since only 25% of users go to the second page of search results., so it is crucial to have your website appear there.

To achieve this, your website must not only have relevant content but also content that is optimized for search engines. This is why copywriting is essential for your business.

If you want to reach your target market effectively, it is important to appear on the first page of search results. To accomplish this, you can either develop optimized website copy internally or collaborate with a website copywriting agency like UdhamDigital.

When it comes to website copywriting services, there are numerous options available. These services provided by agencies can range from creating product descriptions to writing blog posts and ad copy for your business. However, the prices for these services can vary greatly. Therefore, it is beneficial to understand the breakdown of these services and their associated costs.

SEO Copywriting (Price: $50 to $25,000 per page)

One of the most commonly sought-after website copywriting services is SEO copywriting, which is highly recommended for your company. But what exactly is SEO copywriting? It involves optimizing your website's copy for both search engines and your target audience. The cost for SEO copywriting can range from $50 to 25,000 per page.

SEO copywriting includes almost any kind of page on your site, like the following:

1. Blog posts
2. Press releases
3. Guides
4. Sales copy
5. Product copy

When a digital marketing agency optimizes a webpage for search engines, their work goes beyond simply writing the content. These are the additional steps they take:

1. Conduct keyword research: The agency thoroughly researches the search terms and keywords used by the target audience. They employ tools such as keywordtool.io or manually search on Google to gather data. Based on their findings, they develop relevant webpage ideas for your website.

2. Optimize the page for search: Armed with the webpage ideas and a finalized list of keywords, the agency proceeds to optimize either a new or existing webpage. Throughout the content, they naturally incorporate the selected keyword. Additionally, they ensure that the webpage adheres to technical SEO best practices.

3. Publish the page: In some cases, the copywriting agency takes on the responsibility of publishing the webpage. This service is often considered a valuable advantage as it saves your team time and effort that would otherwise be spent on uploading or modifying an existing webpage.

Due to the specialized skill set required for SEO copywriting, the cost of these services is typically higher than traditional copywriting.

It is crucial to avoid "cheap" copywriting services for SEO due to the steep learning curve associated with this form of copywriting. In most instances, companies that pay for low-cost SEO copywriting receive subpar content in return. Such copy can have significant consequences as it directly represents your company. Poor-quality copy can deter potential customers, negatively impacting your bottom line. Furthermore, "cheap" SEO copywriting fails to achieve the ultimate goal of SEO, which is to increase your website's ranking in search results.

PPC copywriting (Price: $25 to $350 per ad):

Affordable and Effective Ad Copy We understand that managing a pay-per-click (PPC) advertising campaign can be overwhelming. That's why we offer PPC copywriting services at prices ranging from $25 to $350 per ad, giving you the option to outsource your ad copy while managing your campaign in-house.

Our experienced copywriters will create compelling ad copy for various channels, including search engines, social media platforms, websites, and more. Like SEO copywriting, our service goes beyond writing; it involves extensive research, optimization, and testing to deliver the best results for your PPC campaign.

When you partner with our PPC copywriters, you can expect the following:

1. Research: Our copywriters invest time in understanding your campaign, whether it promotes a product, service, or sale. This enables them to develop ad copy that incorporates your designated keywords and highlights your unique selling points (USPs).

2. Optimization: If you have a list of keywords for your campaign, our copywriters will seamlessly incorporate them into the ad copy in a reader-friendly manner. This ensures that your ads are relevant and visible to your target audience.

3. Testing: We believe in continuous improvement. To achieve optimal results, our copywriters provide multiple variations of ad copy, allowing your team to run tests and identify which versions perform best for your campaign.

While ad copy may have a shorter word count compared to website copy, its impact on the success of your PPC campaign should not be underestimated. Our PPC copywriting services are designed to deliver value and boost the performance of your ads.

It's important to note that many agencies do not offer PPC copywriting as a standalone service, but we do. At UdhamDigital, we understand the importance of delivering comprehensive results, and that's why we offer PPC copywriting as part of our PPC management services. With us, you can be confident in receiving the best possible outcomes for your campaign.

Email Copywriting Services (Price Range: $35 to $2000 per email)

Email marketing has shown a remarkable Return on Investment (ROI) of $44 for every $1 spent, prompting many businesses to invest in it. While emails are typically shorter than website pages, they are powerful tools for engaging potential customers. As a result, the cost for email copywriting services can range from $100 to $2000 per email.

A copywriter or agency can produce several types of emails, including:

1. Welcome
2. Offer
3. Survey
4. Newsletter

When you hire a copywriter or agency for email copywriting, you can expect the following:

1. In-depth research: A professional email copywriter will thoroughly research your industry, products, and business. They will also inquire about the goal of your email marketing campaign to create targeted content for your subscribers based on their position in the buying funnel.

2. Reader optimization: Emails should cater to users' browsing habits, as people tend to skim through online content. Copywriters craft short paragraphs and utilize formatting options such as bold and italics to draw attention to key information.

3. Email testing: Before sending out your email, your copywriter or agency will typically preview and test it. This ensures that the email is free of grammatical and graphical errors, guaranteeing a polished final product.

Partnering with a copywriter or copywriting agency for email marketing can be beneficial due to the frequency of these campaigns. It eliminates the hassle of hiring a new writer for each email, providing consistency and a deeper understanding of your business, ultimately leading to better copy.

It is important to note that the quality of email copywriting often aligns with the price. However, this does not mean that your company should pay $2000 per email, but that there’s a significant difference in quality when purchasing copywriting services for $35 versus $115, for example.