Facebook Advertising Services for Your Business
Our Facebook advertising services assist your business in growing its online audience, enhancing brand recognition, and boosting lead generation and revenue generation through the largest social media platform in the world.
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Explore Facebook advertising service plans
PRO PLAN
Standard consultation & reporting plan
- Up to 2 networks included
- Up to 8 advertising campaigns
- Up to 2 consultations per month
ENTERPRISE PLAN
Standard consultation & reporting plan
- Up to 3 networks included
- Up to 10 advertising campaigns
- Up to 4 consultations per month
Make advertising on Facebook easy with Facebook PPC management services
Facebook is an essential advertising platform for businesses looking to expand, thanks to its enormous user base of over two billion monthly users, advanced targeting capabilities, and a wide range of ad formats.
At UdhamDigital, we provide comprehensive Facebook ad and PPC management services that enable your business to fully leverage the power of Facebook. Our services cover everything from devising your advertising strategy and creating compelling ad content to launching your campaigns and monitoring their performance. We offer an all-inclusive solution to help you succeed with Facebook advertising.
To learn more about our Facebook ad services, including what they entail and how much they cost, continue reading. Alternatively, you can get in touch with a knowledgeable UdhamDigital strategist for a personalized consultation by reaching out to us online.
.Find the best Facebook advertising package for your business
Social Media Advertising: Standard Consultation and Reporting Plans
| Features | Pro | Enterprise |
|---|---|---|
| Included Networks | ||
| Number of networks included | Pick up to 2 | Pick up to 3 |
| Facebook Advertising Campaigns | ||
| Instagram Advertising Campaigns | ||
| LinkedIn Advertising Campaigns | ||
| Twitter Advertising Campaigns | ||
| TikTok Advertising Campaigns | Available with Ongoing FuelUD Assets | Available with Ongoing FuelUD Assets |
| Pinterest Advertising Campaigns | Available with Ongoing FuelUD Assets | |
| AdTechUD Programmatic Campaigns | ||
| Management Deliverables | ||
| Dedicated Social Media advertising account manager | ||
| 500+ SMEs behind campaign driving results | ||
| Initial campaign strategy development | ||
| Number of advertising campaigns | Up to 8 | Up to 10 |
| Audience analysis | ||
| Ad campaign copywriting | ||
| Ad copy and design performance testing | ||
| Ongoing campaign testing and optimization | ||
| Dynamic ad format testing | ||
| Consultations per month | Up to 2 | Up to 4 |
| International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
| All social assets managed through client-owned accounts | ||
| Monitoring clicks, conversions and fraud activity | ||
| Monitoring of social ad comments | Add $300/month | Add $600/month |
| Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
| – Interests | ||
| – Demographics | ||
| – Professional Characteristics | ||
| – Custom Audiences | ||
| – Lookalike Audiences | ||
| AdTechUD Programmatic Targeting Capabilities | ||
| – 3rd Party Audience Targeting | ||
| – Account-Based Retargeting | ||
| – CRM Pipeline Retargeting | ||
| Social Platform Creative Deliverables | ||
| Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
| AdTechUD Programmatic Creative Deliverables | ||
| Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
| Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Ongoing AdTechUD Programmatic Advertising Creative | Add 1 FuelUD Asset | Add 1 FuelUD Asset |
| Audio Commercial | Coming Soon | Coming Soon |
| FunnelsUD Landing Pages | ||
| Setup of 1 FunnelsUD Landing Page template (One Time) | ||
| Performance Reporting | ||
| Monthly performance & analysis reporting | ||
| Website conversion analysis reporting | ||
| IntegrationsUD: Conversion Based Smart Bidding | Included with MarketingCloudUD License | Included with MarketingCloudUD License |
| IntegrationsUD: Automated Lookalike + Custom Audiences | Included with MarketingCloudUD License | Included with MarketingCloudUD License |
| Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
| Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $2,250 or 12% of ad spend, whichever is greater + $250 AdTechUD Platform Fee |
| Required Ad Spend Range | $1,000 – $15,000 | $15,000+ |
Why use Facebook advertising services?
Advertising on Facebook, as well as investing in Facebook advertising services, offers several benefits:
- Access the largest (and one of the most active) social media networks
- Get competitive cost-per-click (CPC) rates that average around $0.97
- Create hyper-targeted ads to reach your target audience
- Earn qualified leads for an average cost-per-acquisition (CPA) of $5.47
- Use remarketing ads to re-connect with website visitors
- Reach 1000 people in your target audience for an average cost of $7.19
- Direct valuable traffic from social media to your website
When you use Facebook ad management services, you also get these advantages:
- Expert advice from qualified social media experts (and a Meta Business Partner)
- Competitive strategies based on years of experience
- Insightful competitor knowledge to enhance your campaign
- Actionable reporting that informs your team and improve your strategy
- Artificial intelligence and machine learning tech for data-backed campaign moves
UdhamDigital is a leading provider of Facebook ad services, offering strategic solutions to effectively reach potential customers in your target audience. We will collaborate with you to identify your desired audiences and develop a customized strategy to engage them.
By partnering with us, your business can achieve its most ambitious social media goals. Our team of social media specialists will be there to guide you through the entire process, from creating and targeting ads to monitoring their performance. We are committed to meeting your needs at every stage of the journey.
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
One of our experts will be in touch within 24 hours!
What companies should use Facebook ad management services?
Are you hesitant about whether your business should invest in Facebook ad management services?
If you’re looking to achieve the following goals for your business on Facebook, working with a Facebook advertising agency is a great option:
- Increase brand awareness on Facebook
- Save time on marketing efforts
- Gain clarity on advertising strategies, campaign scaling, and tracking results
- Benefit from expert advice provided by Facebook advertising specialists
- Compete effectively with your competitors
- Optimize ad clicks, spending, and conversions
- Create successful Facebook advertising campaigns
- Overcome performance plateaus in Facebook ads
If you're still unsure whether Facebook ad services are the right fit for your company, you can get in touch with our strategists. Simply provide them with details about your business, goals, and current advertising strategy, and they can offer guidance on whether investing in professional Facebook advertising packages is the right choice for you.
What do Facebook ad services include?
Our Facebook ad services at UdhamDigital offer a comprehensive solution for advertising on Facebook.
As part of our services, your company will receive the following deliverables each month:
- Up to 4 unique ads
- Up to 2 advertising campaigns
- Up to 4 targeting and copy tweaks
- Up to 1 personal consultation
In addition to these, our Facebook ad management services include:
- Assigned social media specialist
- Customized Facebook advertising strategy
- Mobile-friendly ads for Facebook
- Targeting based on demographics
- Setup and optimization of your Facebook Advertising account
- Installation of Facebook Pixel
- 48-hour response time during business hours
- Access to MarketingCloudUD and more!
You also have the option to sign up for social media ad commenting monitoring. If you decide to partner with UdhamDigital for advertising on additional social networks like Instagram or Twitter, we will increase the number of ads, campaigns, and more to cater to your needs.
How much do Facebook advertising services cost?
We believe in transparency when it comes to Facebook advertising services. That's why we make our prices and deliverables available online, allowing you to easily determine if UdhamDigital is the right partner for your expanding business.
Check out our Facebook pay-per-click (PPC) management prices today:
What to look for in a Facebook ad services provider
When searching for a partner to handle Facebook advertising services for your business, it is crucial to find the right fit. Look for an agency that stays up to date with the latest Facebook advertising trends and invests in continuous training for their team to stay ahead of new tactics.
Transparency in pricing and deliverables is another important factor to consider. A reputable Facebook advertising agency will either display their pricing on their website or provide it upon request.
Make sure to inquire about how an agency shares their advertising results and whether you will have access to real-time campaign performance. Transparent reporting is key.
During your research, pay attention to the communication skills of each Facebook advertising expert you interact with. Are they responsive and clear in their communication? Do they show interest in answering your questions?
By following these guidelines, you can find a reliable Facebook advertising service provider, such as UdhamDigital, that meets the needs of your business.
What metrics do Facebook ad services measure?
At UdhamDigital, we utilize various methods to assess the effectiveness of Facebook advertising. Our evaluation process involves analyzing data from Facebook Ads Manager for network performance, Google Analytics, and our own proprietary software, MarketingCloudUD, for site performance.
Network performance refers to the outcomes of ads on the Facebook platform. We measure key performance indicators such as impressions, reach, engagements, cost per click, click-through rate, and clicks.
Site performance focuses on the data obtained from your Facebook ads in terms of website traffic. Key performance indicators in this area include sessions, bounce rate, average time on page, pageviews, goal completions, and purchases.
Our team of Facebook ad experts and services are available to assist you in determining your most important KPIs and analyzing your campaign results. This analysis is crucial in optimizing and enhancing performance.
Facebook Ads Manager
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Different Facebook advertising goals have slightly varying key performance indicators (KPIs) with different weights. However, there are some standard metrics that apply to almost any campaign:
Impressions: This measures the number of times your ads are displayed.
Reach: It indicates the number of unique people who see your ads.
Results: This includes various measurable outcomes such as clicks, views, post engagements, and conversions.
Cost per result: It measures the cost incurred for each desired outcome.
Results rate: This refers to metrics such as click-through-rate (CTR) and conversion rate that give insights into the effectiveness of your ads.
By using Facebook Ads Manager, UdhamDigital can help install or optimize the Facebook Pixel. This powerful tool provides additional insights and measurements for Facebook advertising results by tracking the behavior of site visitors.
The Facebook Pixel is a small code snippet that is placed in the header of every page on your website. It tracks the actions and page views of all website visitors, not just those coming from Facebook. With the Facebook Pixel, advertisers can engage in remarketing campaigns to target past website visitors, track and measure leads and purchases, and optimize their ad campaigns for these valuable actions.
Google Analytics
If your Facebook advertising strategy aims to drive and boost website traffic, it is crucial to utilize Google Analytics for performance measurement.
The Facebook advertising team at UdhamDigital examines the behavior of visitors after they leave Facebook and visit your website. It is important to consider the following questions:
- How much time do visitors spend on the site?
- Which pages do they view and how many?
- What proportion of the traffic is new to the site?
- What percentage of traffic bounces upon visiting the site?
Analyzing data from Google Analytics, along with evaluating on-network performance, are both essential for optimizing Facebook advertising campaigns.
What objectives do Facebook ad services cover?
At UdhamDigital, we recognize that every business has distinct objectives when it comes to their Facebook advertising campaigns. Whether it's increasing brand awareness or driving conversions, Facebook advertising offers a range of objectives that cater to all stages of the sales or conversion funnel.
Our comprehensive range of services for Facebook PPC campaign management encompasses all potential goals, such as:
Awareness
Are you interested in attracting new customers or increasing awareness of your brand or business? If so, an objective at the awareness level would be a perfect fit for your campaign.
For example, a law firm could utilize Facebook advertising to target individuals who have shown an active interest in their legal services. For instance, someone who recently experienced a minor car accident may come across the law firm's Facebook ads as they search for representation.
When it comes to Facebook advertising objectives at the awareness level, there are two options: Brand Awareness and Reach.
Both objectives aim to enhance awareness of your business, but they differ in their approach:
- The brand awareness objective aims to reach individuals who are likely to have an interest in your brand, product, or services.
- The reach objective aims to reach the largest possible number of people within a specific target audience.
Awareness
Maximize your advertising impact on Facebook by strategically selecting a consideration objective that drives users towards conversion.
Instead of solely focusing on creating awareness, consideration objectives require users to take specific actions, such as visiting your website or watching a video. These objectives prompt users to engage, interact, click, or watch, effectively guiding them through the conversion funnel.
Consideration objectives encompass a range of options, including Traffic, Engagement, App installs, Video views, Lead generation, and Messages.
Traffic: This objective aims to increase the volume of traffic directed to your website.
Engagement: The engagement objective offers three sub-options:
- Post engagement: Boost the engagement of your Facebook content by generating more likes, comments, and shares.
- Page likes: Amplify the number of likes your Facebook page receives.
- Event responses: Boost the participation and response rate for your Facebook event.
App installs: If your business has a mobile app, this objective is ideal for driving more app installations.
Video views: This objective is designed to increase the number of views your video content receives.
Lead generation: The lead generation objective focuses on capturing valuable sales leads through email and information collection.
Messages: Utilizing the messages objective enables you to initiate and foster more conversations with your target audience.
Conversion
Can Facebook help your business generate profits? Absolutely! Facebook provides three objectives that can enhance conversions on your website or at your physical store.
These goals are most effective when targeting audiences who are already familiar with your business, known as warm audiences. The objectives in the Awareness and Consideration stages can help to expand these audiences and can be combined with Conversion campaigns.
Conversions: Encourage valuable actions on your website, such as purchases, quotes, form submissions, and downloads.
Catalog sales: Boost sales of products featured in your Facebook Product Catalog. This objective is specifically designed for e-commerce stores.
Store visits: Drive customers to visit your physical store locations. This objective is available to businesses with Facebook Locations, which requires owning a Facebook Business Manager account and obtaining approval from Facebook to use this feature.
What targeting do Facebook ad services use?
Facebook advertising offers the opportunity to target both broad and specific audiences, depending on the campaign goals. There are three main types of audiences that can be targeted using Facebook ad services.
Saved Audiences: These audiences are typically broad and can be created based on demographics, age, gender, location, interests, and behaviors. Facebook advertisers can use these characteristics to create audiences that align with their target audience.
Custom Audiences: These audiences are usually very specific and are based on data and interactions on websites and Facebook pages. They can be created using information such as website traffic, existing customer lists, or users who engage with the advertiser on Facebook or watch their videos. Custom audiences are particularly useful in remarketing campaigns to engage existing customers or attract users in the consideration phase of the conversion or sales journey. Advertisers can also add identifiers available in Saved Audiences to further refine these audiences.
Lookalike Audiences: These audiences consist of users who are similar to the users in an advertiser's Saved or Custom audiences. They share similar interests, demographics, and behaviors. Advertisers can also apply the identifiers available in Saved Audiences to Custom and Lookalike audiences for more precise targeting.
In summary, Facebook advertising allows advertisers to reach both broad and specific audiences by using Saved Audiences, Custom Audiences, and Lookalike Audiences. These audience types can be tailored to align with the advertiser's goals and target their desired audience effectively.
