Instagram Advertising Services for Your Business
Our Instagram advertising services assist your business in growing its online audience, enhancing brand recognition, and boosting lead generation and revenue generation through the largest social media platform in the world.
Send Me a Proposal
We’ve generated over
$2 million
IN CLIENT REVENUE
We’ve published more than
15,000+
CLIENT SOCIAL POSTS
We have
50+ experts
DIGITAL MARKETING EXPERTS
Explore Instagram advertising service plans
PRO PLAN
Standard consultation & reporting plan
- Up to 2 networks included
- Up to 8 advertising campaigns
- Up to 2 consultations per month
ENTERPRISE PLAN
Standard consultation & reporting plan
- Up to 3 networks included
- Up to 10 advertising campaigns
- Up to 4 consultations per month
Instagram Advertising Services for your business
Instagram provides powerful advertising services to help businesses promote their products and reach a wide audience. With features like Instagram Ads Manager, businesses can create, manage, and track their ad campaigns effectively. This platform allows you to define your target audience, set budgets, and choose from various ad formats such as photo ads, video ads, and carousel ads. It also provides detailed analytics to measure the performance of your campaigns.
Another valuable advertising service is through sponsored posts with Instagram influencers or content creators. By partnering with influencers, businesses can tap into their large and engaged follower base, increasing brand visibility and driving user engagement. Influencers can create authentic and compelling content that resonates with their audience, helping to generate interest and conversions for your business.
Additionally, Instagram's shopping feature enables businesses with e-commerce platforms to showcase and sell products directly within the app. By tagging products in posts and stories, businesses can provide a seamless shopping experience for users, leading to higher conversions and sales.
To make the most of Instagram advertising services, it's important to define your goals, target audience, and budget. Working with experienced digital marketing professionals can help optimize your campaigns and ensure that your ads comply with Instagram's policies and guidelines.
Find the best Instagram advertising package for your business
Social Media Advertising: Standard Consultation and Reporting Plans
| Features | Pro | Enterprise |
|---|---|---|
| Included Networks | ||
| Number of networks included | Pick up to 2 | Pick up to 3 |
| Facebook Advertising Campaigns | ||
| Instagram Advertising Campaigns | ||
| LinkedIn Advertising Campaigns | ||
| Twitter Advertising Campaigns | ||
| TikTok Advertising Campaigns | Available with Ongoing FuelUD Assets | Available with Ongoing FuelUD Assets |
| Pinterest Advertising Campaigns | Available with Ongoing FuelUD Assets | |
| AdTechUD Programmatic Campaigns | ||
| Management Deliverables | ||
| Dedicated Social Media advertising account manager | ||
| 500+ SMEs behind campaign driving results | ||
| Initial campaign strategy development | ||
| Number of advertising campaigns | Up to 8 | Up to 10 |
| Audience analysis | ||
| Ad campaign copywriting | ||
| Ad copy and design performance testing | ||
| Ongoing campaign testing and optimization | ||
| Dynamic ad format testing | ||
| Consultations per month | Up to 2 | Up to 4 |
| International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
| All social assets managed through client-owned accounts | ||
| Monitoring clicks, conversions and fraud activity | ||
| Monitoring of social ad comments | Add $300/month | Add $600/month |
| Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
| – Interests | ||
| – Demographics | ||
| – Professional Characteristics | ||
| – Custom Audiences | ||
| – Lookalike Audiences | ||
| AdTechUD Programmatic Targeting Capabilities | ||
| – 3rd Party Audience Targeting | ||
| – Account-Based Retargeting | ||
| – CRM Pipeline Retargeting | ||
| Social Platform Creative Deliverables | ||
| Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
| AdTechUD Programmatic Creative Deliverables | ||
| Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
| Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Ongoing AdTechUD Programmatic Advertising Creative | Add 1 FuelUD Asset | Add 1 FuelUD Asset |
| Audio Commercial | Coming Soon | Coming Soon |
| FunnelsUD Landing Pages | ||
| Setup of 1 FunnelsUD Landing Page template (One Time) | ||
| Performance Reporting | ||
| Monthly performance & analysis reporting | ||
| Website conversion analysis reporting | ||
| IntegrationsUD: Conversion Based Smart Bidding | Included with MarketingCloudUD License | Included with MarketingCloudUD License |
| IntegrationsUD: Automated Lookalike + Custom Audiences | Included with MarketingCloudUD License | Included with MarketingCloudUD License |
| Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
| Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $2,250 or 12% of ad spend, whichever is greater + $250 AdTechUD Platform Fee |
| Required Ad Spend Range | $1,000 – $15,000 | $15,000+ |
How to choose your Instagram ad objectives
Before embarking on an effective Instagram campaign for your company, it is crucial to clearly define your goals. This will enable you to establish both long-term and short-term objectives for your work.
Outlined below are three common objectives in Ads Manager that you should consider when crafting your Instagram marketing campaign.
1. Building Awareness
Social media is widely used by businesses to enhance brand awareness and reach a larger customer base. When advertising on Instagram, you can select the brand awareness and reach objectives to fulfill your awareness-oriented goals.
Although these objectives have the same outcome of creating more buzz around your brand, they adopt different approaches:
- Reach Objective: The aim is to engage and influence a significant number of individuals within your target audience.
- Brand Awareness Tactics: These strategies involve promoting content and advertisements that will appeal to individuals interested in your business as a whole, including the products or services you offer.
2. Encouraging Consideration
Merely having followers casually browse through your social media feed and scroll past your content is not enough. Your ultimate goal should be to capture their attention and stimulate their interest in learning more about your brand. This is where consideration comes into play.
The consideration objective concentrates on guiding your followers towards action, such as watching your videos or interacting with your content.
Here are some primary consideration goals to consider:
- Driving Traffic: Increasing the level of traffic to your business's page.
- Video Views: Focusing on marketing efforts that lead to an increase in views of your video content.
- Post Engagement: Encouraging likes, comments, and other forms of engagement with your audience.
3. Boosting Conversion
If you aim to boost sales and maximize your business's revenue, Instagram is a powerful platform to leverage. The objectives within this category primarily revolve around converting individuals who are already aware of your brand into potential clients.
Conversion campaigns typically comprise:
- Website Conversions: Driving conversions on your website from warm audiences. These are people who have some level of familiarity with your business. Conversions can range from requesting a quote, making a purchase, or registering for an event or webinar.
- Catalog Sales: If you manage an e-commerce store, you can optimize your ads to generate sales from a catalog of your products.
- Store Visits: For businesses with multiple physical locations that receive considerable foot traffic, Instagram ads can be used to drive visitors to these stores.
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
One of our experts will be in touch within 24 hours!
How can I target my audience with Instagram advertising?
Instagram, being a rapidly growing social media platform, offers your business the necessary tools to effectively reach your desired audience. However, with the platform's vast user base, it can be challenging to target your audience successfully.
To address this, Instagram provides three primary types of audiences:
1. Saved audiences:
These audiences encompass broad groups of individuals who can be targeted based on demographics such as gender, location, age, and general interests. Advertisers can use these characteristics to create content and advertisements tailored to suit the preferences and behavior of these viewers.2. Custom audiences:
Custom audiences are formed from email lists, individuals who have interacted with your account or viewed a video, people who have visited your website, and more. These audiences are typically created from information provided by or associated with your business.3. Lookalike audiences:
Lookalike audiences consist of individuals who are similar to those in a custom audience, sharing comparable characteristics and interests. Hence, the term "lookalike." These users are likely to mirror your target audience in terms of interests and behaviors, making them suitable targets on Instagram.
What do I need for Instagram advertising?
To establish their presence on Instagram, it is essential for businesses using its advertising features to fulfill certain prerequisites.
Some essential requirements for companies entering the social media space are:
- Business profile: An introduction to your company that provides important information about your business to your audience.
- High-quality visuals: Persuasive photos and videos that will effectively reach your followers. As Instagram is a visual platform, this is crucial for a successful marketing campaign.
- Ad sizing: Properly-sized images designed specifically for Instagram, both in the feed and in Stories, are vital for success. Using the correct ratio and resolution ensures your images are of the highest quality and have the desired impact.
- Copy: Purposeful and intentional text that is tailored to your audience. Your copy should be easy to read, have the appropriate tone, and motivate your followers to take action.
- Budget: A budget is essential for Instagram advertising. Gain insight into the average Instagram advertising costs to determine what your business should allocate for ad spend.
If the idea of collecting the necessary data and implementing your marketing strategies on your own seems overwhelming, we're here to assist you. At UdhamDigital, we can handle all the content creation and behind-the-scenes work needed to achieve results with Instagram advertising.
Instagram advertising formats
We are here to assist you in finding the most suitable ad format for your Instagram marketing campaign. When advertising on this platform, you will have access to a wide range of advertising options designed to help you achieve your social media objectives. The available ad formats on Instagram include:
1. Photos:
These ads typically consist of an image and a short description.
They are perfect for increasing brand awareness and sharing visual content with your audience.
2. Videos:
These ads are brief video clips that promote your brand, product, or service.
They can include a link to your website, a call-to-action, or information that encourages your clients to engage with your brand.
3. Carousel:
This ad format allows you to showcase multiple photos in a single post.
It is ideal for combining various images in one post.
4. Stories:
Ads appearing in Instagram Stories take advantage of one of the platform's fastest-growing areas.
They capture your audience's attention with vertical photos and videos.
Should I use an Instagram advertising agency?
If you're struggling with creating an effective Instagram advertising campaign, it's time to consider getting help from a reputable marketing agency. Here are some signs that indicate you may need assistance:
- Limited time to devote to developing and managing an Instagram strategy.
- Uncertainty about social media marketing and how to measure or improve your results.
- Lack of experience in social media tactics and marketing strategies.
By hiring an Instagram advertising agency, you can greatly improve your chances of running a successful marketing campaign. They will help you develop a solid social media strategy and ensure that your campaign is top-notch.
What to look for in an Instagram advertising agency
Social media advertising is a crucial aspect of maintaining an effective digital marketing campaign. It is important to find the right social media agency that will enhance the effectiveness of your campaign.
But how do you determine which agency is the best fit for your business? One important factor to consider when researching Instagram agencies is transparency. Regardless of your company's size or budget, you need to find a firm that offers consistent pricing and top-tier services that align with your Instagram advertising budget.
It is also essential to assess the expertise of the social media marketing team. Does the agency have experienced marketers who have a proven track record of producing results-driven marketing material? Are they up-to-date with the latest marketing trends and receive ongoing training?
Choosing an agency with a reputation for success is crucial.
Additionally, when selecting a social media agency to partner with your business, it is important to evaluate the communication skills of the team. Continuous discussion of goals and progress with your marketers is necessary, so selecting professionals with excellent communication skills is vital.
How much do Instagram advertising services cost?
If you're thinking about advertising on Instagram, we're here to assist you! Our team of social media experts at UdhamDigital can help you develop an Instagram advertising strategy that will give you a competitive advantage. We offer transparency and ongoing support throughout your social media advertising journey. Join the many satisfied clients who trust UdhamDigital to enhance their social media campaigns with our Instagram advertising services. Contact our team today to learn more about getting started with Instagram advertising!
