Pinterest Advertising Services: Market Your Brand on Pinterest
Pinterest advertising services provide an excellent opportunity for businesses to connect with over 250 million users on the platform who are actively engaged and interested in various topics. By leveraging Pinterest advertising, you can effectively reach and engage with valuable leads who have a genuine interest in your business, products, or services. Invest in Pinterest advertising services to tap into this vast audience and maximize your business's reach and potential for conversions.
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Explore Pinterest Advertising Plans
PRO PLAN
Standard consultation & reporting plan
- Up to 2 networks included
- Up to 8 advertising campaigns
- Up to 2 consultations per month
ENTERPRISE PLAN
Standard consultation & reporting plan
- Up to 3 networks included
- Up to 10 advertising campaigns
- Up to 4 consultations per month
Why should I use Pinterest advertising services?
If Pinterest is at the bottom of your list when it comes to social media platforms for your business, you may want to reconsider. While it's true that 81 percent of Pinterest users are female, this actually makes it a valuable tool for reaching potential leads. Here are three compelling reasons why you should consider investing in Pinterest advertising services:
1. Targeted Reach:
By utilizing Pinterest ads, you can effectively connect with leads who are genuinely interested in your business. Unlike regular content posts, which may not reach the right audience, Pinterest ads enable you to target people who are actively seeking content similar to what you offer. This allows you to engage with these leads and encourage them to explore your products or services, increasing your chances of conversion.
2. Focus on Your Business:
Running a social media marketing campaign can be a time-consuming task, especially when you're already occupied with managing your business operations. By investing in Pinterest advertising services, you can offload the burden of running a campaign onto a team of experts. These specialists are well-versed in Pinterest marketing and can effectively manage your campaign, ensuring that you achieve desired results. For instance, at UdhamDigital, a team of over 500+ digital marketing experts can handle your campaign efficiently and effectively.
3. Influence on Purchases:
Pinterest serves as a platform for discovering ideas and finding inspiration. As users browse through pins and products on Pinterest, they often come across items they are interested in. In fact, research shows that 87 percent of Pinterest users have made a purchase based on their Pinterest experience. By leveraging Pinterest advertising services, you can connect with individuals actively searching for particular products. For example, if someone is looking for a chicken skillet dinner recipe, and they come across a promoted pin by Kraft featuring a cheesy chicken bacon skillet dinner, they are likely to be drawn to the recipe and consider purchasing the Kraft cheese mentioned. This example highlights how Pinterest ads can influence conversions by providing users with the specific products or ideas they are seeking.
These reasons demonstrate the potential of Pinterest advertising to reach interested leads, allow you to focus on your primary business operations, and drive conversions by guiding users towards the products and ideas they are looking for on Pinterest.
UdhamDigital Pinterest Advertising Services
Find the perfect Pinterest advertising services plan for your business today!
| Features | Pro | Enterprise |
|---|---|---|
| Included Networks | ||
| Number of networks included | Pick up to 2 | Pick up to 3 |
| Facebook Advertising Campaigns | ||
| Instagram Advertising Campaigns | ||
| LinkedIn Advertising Campaigns | ||
| Twitter Advertising Campaigns | ||
| TikTok Advertising Campaigns | Available with Ongoing FuelUD Assets | Available with Ongoing FuelUD Assets |
| Pinterest Advertising Campaigns | Available with Ongoing FuelUD Assets | |
| AdTechUD Programmatic Campaigns | ||
| Management Deliverables | ||
| Dedicated Social Media advertising account manager | ||
| 500+ SMEs behind campaign driving results | ||
| Initial campaign strategy development | ||
| Number of advertising campaigns | Up to 8 | Up to 10 |
| Audience analysis | ||
| Ad campaign copywriting | ||
| Ad copy and design performance testing | ||
| Ongoing campaign testing and optimization | ||
| Dynamic ad format testing | ||
| Consultations per month | Up to 2 | Up to 4 |
| International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
| All social assets managed through client-owned accounts | ||
| Monitoring clicks, conversions and fraud activity | ||
| Monitoring of social ad comments | Add $300/month | Add $600/month |
| Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
| – Interests | ||
| – Demographics | ||
| – Professional Characteristics | ||
| – Custom Audiences | ||
| – Lookalike Audiences | ||
| AdTechUD Programmatic Targeting Capabilities | ||
| – 3rd Party Audience Targeting | ||
| – Account-Based Retargeting | ||
| – CRM Pipeline Retargeting | ||
| Social Platform Creative Deliverables | ||
| Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
| AdTechUD Programmatic Creative Deliverables | ||
| Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
| Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Ongoing AdTechUD Programmatic Advertising Creative | Add 1 FuelUD Asset | Add 1 FuelUD Asset |
| Audio Commercial | Coming Soon | Coming Soon |
| FunnelsUD Landing Pages | ||
| Setup of 1 FunnelsUD Landing Page template (One Time) | ||
| Performance Reporting | ||
| Monthly performance & analysis reporting | ||
| Website conversion analysis reporting | ||
| IntegrationsUD: Conversion Based Smart Bidding | Included with MarketingCloudUD License | Included with MarketingCloudUD License |
| IntegrationsUD: Automated Lookalike + Custom Audiences | Included with MarketingCloudUD License | Included with MarketingCloudUD License |
| Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
| Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $2,250 or 12% of ad spend, whichever is greater + $250 AdTechUD Platform Fee |
| Required Ad Spend Range | $1,000 – $15,000 | $15,000+ |
What companies should use a Pinterest advertising agency?
If you're contemplating the idea of hiring a Pinterest advertising agency, here are three compelling reasons to consider:
1. Lack of time to manage a Pinterest advertising campaign
Running a successful Pinterest advertising campaign requires significant time and effort. If you're too occupied with running your business to devote attention to managing a Pinterest campaign, it's wise to enlist the services of a Pinterest advertising agency. By doing so, you can ensure that you don't miss out on the opportunity to attract new leads for your business.
2. Insufficient resources for campaign execution
Running an effective Pinterest advertising campaign necessitates access to the right resources, including marketing tools and a dedicated team. If you lack these essential resources, it's advantageous to rely on a Pinterest advertising agency. They will provide you with the necessary tools, personnel, and expert knowledge required for a successful campaign. Consequently, you can free up your business resources without the added burden of learning the intricacies of Pinterest advertising or hiring additional employees.
3. Uncertain where to start
If you're unfamiliar with social media marketing campaigns or lack knowledge about Pinterest specifically, it can be challenging to navigate the complexities of running a successful campaign. Engaging a Pinterest advertising company with experience in this realm can alleviate this concern. By collaborating with such an agency, you'll receive expert guidance in creating a tailored campaign that drives optimal results for your business.
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What should I look for in a Pinterest advertising agency?
If you have decided to hire a Pinterest advertising agency, you may be wondering how to find the best agency for your business. Here are seven key characteristics to look for in a good Pinterest advertising agency.
1. Keeping up with trends:
It is important to choose a Pinterest advertising company that stays on top of the latest trends in social media. With the ever-changing landscape of social media, it is crucial for your advertising company to adapt to these changes. Outdated strategies will not effectively reach new leads. At UdhamDigital, our 25+ years of experience demonstrate our ability to adapt to industry changes.
2. Continuous training:
A good Pinterest advertising agency should prioritize ongoing learning and improvement. Social media is constantly evolving, so it is important to partner with a company that regularly updates its skills and knowledge. This ensures that you will have a highly qualified team managing your campaign.
3. Understanding Pinterest keyword research:
Pinterest search behavior differs from traditional search engines like Google. Therefore, it is crucial to select a Pinterest advertising company that understands how to conduct keyword research specifically for Pinterest. They should be knowledgeable about how people search on Pinterest and choose keywords accordingly.
4. Transparent pricing:
When choosing a Pinterest advertising company, it is essential to have clarity on the cost of their services. Some companies hide their prices, making it difficult for you to plan your budget. Opting for a company with transparent pricing eliminates the need for guesswork. Transparent pricing allows you to make informed decisions and choose a company that fits your budget.
5. Transparent reporting:
Effective Pinterest advertising companies provide transparent reporting, keeping you informed about the progress of your campaign. They should communicate about successes, areas for improvement, and the overall performance of your campaign. This transparency ensures that your investment is directed towards strategies that contribute to your business' growth.
6. Strong communication:
Good communication is vital in any Pinterest advertising company. You should be able to reach out to them with any questions, concerns, or comments. Additionally, they should keep you updated on the progress of your campaign and address any issues promptly. Open communication makes it easier to create a campaign tailored to your business needs.
7. Experience:
When narrowing down your options, consider the experience of the Pinterest advertising companies you are considering. Look for a company with a proven track record of running successful Pinterest advertising campaigns. They should possess expertise in conducting keyword research, creating compelling ad copy, and monitoring results. At UdhamDigital, for example, we have launched over 165,000 social media posts for our clients, backed by 20 years of experience.
Choose a Pinterest advertising agency that exemplifies these characteristics to ensure the best results for your business.
Common questions about Pinterest advertising
Pinterest advertising presents a great opportunity for your business to expand. As this advertising service is relatively new, you may have some questions about how it works. Here are some common inquiries people have about Pinterest advertising services.
Where are Pinterest ads displayed to users?
When running an advertising campaign, it is important to know where your ads will be seen by your target audience. With Pinterest advertising, your audience will come across ads in the following locations:
- The Home feed
- Category pages
- Search results
These three main areas are where your audience is most likely to encounter Pinterest ads and be inclined to click on them.
Are there different types of Pinterest ads?
Yes, Pinterest offers four different ad formats that you can utilize for your campaign:
Promoted pins: These ads resemble standard pins and help you reach a wider audience.
Promoted video pins: These are videos that appear as promoted posts in search results. They inspire people to try new things and provide a fresh perspective on your products.
Promoted carousels: These contain multiple images for Pinners. You can include up to five images that users can swipe through to learn more about your product or brand.
Promoted app pins: These ads allow users to discover and download new apps. Clicking on the ad takes them directly to the app download page without leaving Pinterest.
These various ad formats enable you to reach people who are interested in following your business on Pinterest. They can be used to advertise your online store, Etsy store, and more.
What goals can I set for my Pinterest ads?
Pinterest offers a range of goals that you can set for your ads, including:
- Increasing awareness
- Increasing engagement
- Boosting traffic
- Promoting apps
- Boosting video views
These goals are all effective ways to drive results for your business.
How can I measure the results of my Pinterest advertising campaign?
Monitoring the results of your Pinterest advertising campaign is crucial. Pinterest provides its own analytics program that offers insights into various metrics, such as:
- Impressions
- Saves
- Clicks
- Cost-per-click and cost-per-mille
- Clickthrough rate
- Total ad spend
If you prefer not to use Pinterest's analytics program, you can also utilize other tools like Google Analytics, which provides valuable insights into your campaign.
When partnering with a Pinterest advertising company, they often have their own software. Programs like MarketingCloudUD allow you to manage your Pinterest campaigns and take action based on your results. These tools make it easy for you to monitor and manage your campaign effectively.
UdhamDigital knows Pinterest advertising services
Pinterest is an effective platform to facilitate the growth of your business. By utilizing Pinterest ads, you can expand your reach to valuable prospects. At UdhamDigital, we possess extensive expertise in developing successful social media marketing campaigns.
Benefit from our vast pool of over 450+ client testimonials as a testament to our ability to consistently deliver campaigns that you'll be satisfied with.
When it comes to achieving tangible outcomes, UdhamDigital is the company you can rely on. In the last five years alone, our efforts have resulted in generating more than $3 billion in sales and over 7.8 million leads for our clients. Our primary focus is assisting our clients in creating campaigns that foster the growth of their businesses.
