LinkedIn Advertising Services: How to Advertise on LinkedIn and Benefits of LinkedIn Ads
LinkedIn has evolved significantly since its inception in 2003, transforming from a mere resume hub into a robust platform with over half a billion active users. Unlike other social media platforms with comparable user bases, LinkedIn offers a unique advantage: it provides a dedicated space to effectively connect and engage with professionals worldwide. With its focused audience of professionals, LinkedIn presents an exceptional opportunity to target and reach individuals within specific industries or job functions.
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Explore Linkedin advertising service plans
PRO PLAN
Standard consultation & reporting plan
- Up to 2 networks included
- Up to 8 advertising campaigns
- Up to 2 consultations per month
ENTERPRISE PLAN
Standard consultation & reporting plan
- Up to 3 networks included
- Up to 10 advertising campaigns
- Up to 4 consultations per month
How do we create LinkedIn advertising campaigns?
Creating LinkedIn advertising campaigns involves several steps. Here's a general overview of the process:
Define your campaign objectives: Determine what you aim to achieve with your LinkedIn ads, such as increasing brand awareness, generating leads, driving website traffic, or promoting specific products/services. Clearly defined objectives will help guide your campaign strategy.
Set up a LinkedIn Campaign Manager account: Create an account on LinkedIn Campaign Manager, which is the platform's advertising interface. This is where you'll manage and monitor your campaigns.
Audience targeting: Identify your target audience based on criteria like industry, job title, company size, location, and more. LinkedIn provides robust targeting options to help you reach the right professionals who are likely to be interested in your offerings.
Choose your ad format: LinkedIn offers various ad formats, including Sponsored Content (native ads in the LinkedIn feed), Sponsored InMail (personalized messages to LinkedIn users), Text Ads (smaller text-based ads), and Dynamic Ads (customizable templates using LinkedIn member data). Select the format that aligns with your campaign goals and audience preferences.
Create compelling ad content: Develop engaging ad content that resonates with your target audience. This can include catchy headlines, concise yet persuasive copy, eye-catching visuals or videos, and clear call-to-actions.
Set campaign budget and bidding strategy: Determine your campaign budget and allocate funds to each ad set or campaign. Decide on your bidding strategy, such as cost-per-click (CPC) or cost-per-impression (CPM), based on your advertising goals and budget constraints.
Launch and monitor your campaign: Once your ads are set up, launch your campaign and closely monitor its performance. LinkedIn Campaign Manager provides metrics and analytics to track impressions, clicks, conversions, and other key performance indicators.
Optimize and refine: Continuously analyze the performance of your LinkedIn campaigns and make adjustments as needed. This may involve tweaking your targeting, ad creative, bidding strategy, or budget allocation to improve results and maximize your return on investment (ROI).
Remember to adhere to LinkedIn's advertising policies and guidelines to ensure your ads meet their standards and are approved for display.
Find the best Linkedin advertising package for your business
Social Media Advertising: Standard Consultation and Reporting Plans
| Features | Pro | Enterprise |
|---|---|---|
| Included Networks | ||
| Number of networks included | Pick up to 2 | Pick up to 3 |
| Facebook Advertising Campaigns | ||
| Instagram Advertising Campaigns | ||
| LinkedIn Advertising Campaigns | ||
| Twitter Advertising Campaigns | ||
| TikTok Advertising Campaigns | Available with Ongoing FuelUD Assets | Available with Ongoing FuelUD Assets |
| Pinterest Advertising Campaigns | Available with Ongoing FuelUD Assets | |
| AdTechUD Programmatic Campaigns | ||
| Management Deliverables | ||
| Dedicated Social Media advertising account manager | ||
| 500+ SMEs behind campaign driving results | ||
| Initial campaign strategy development | ||
| Number of advertising campaigns | Up to 8 | Up to 10 |
| Audience analysis | ||
| Ad campaign copywriting | ||
| Ad copy and design performance testing | ||
| Ongoing campaign testing and optimization | ||
| Dynamic ad format testing | ||
| Consultations per month | Up to 2 | Up to 4 |
| International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
| All social assets managed through client-owned accounts | ||
| Monitoring clicks, conversions and fraud activity | ||
| Monitoring of social ad comments | Add $300/month | Add $600/month |
| Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
| – Interests | ||
| – Demographics | ||
| – Professional Characteristics | ||
| – Custom Audiences | ||
| – Lookalike Audiences | ||
| AdTechUD Programmatic Targeting Capabilities | ||
| – 3rd Party Audience Targeting | ||
| – Account-Based Retargeting | ||
| – CRM Pipeline Retargeting | ||
| Social Platform Creative Deliverables | ||
| Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
| AdTechUD Programmatic Creative Deliverables | ||
| Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
| Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Ongoing AdTechUD Programmatic Advertising Creative | Add 1 FuelUD Asset | Add 1 FuelUD Asset |
| Audio Commercial | Coming Soon | Coming Soon |
| FunnelsUD Landing Pages | ||
| Setup of 1 FunnelsUD Landing Page template (One Time) | ||
| Performance Reporting | ||
| Monthly performance & analysis reporting | ||
| Website conversion analysis reporting | ||
| IntegrationsUD: Conversion Based Smart Bidding | Included with MarketingCloudUD License | Included with MarketingCloudUD License |
| IntegrationsUD: Automated Lookalike + Custom Audiences | Included with MarketingCloudUD License | Included with MarketingCloudUD License |
| Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
| Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $2,250 or 12% of ad spend, whichever is greater + $250 AdTechUD Platform Fee |
| Required Ad Spend Range | $1,000 – $15,000 | $15,000+ |
Benefits of using LinkedIn advertising
Using LinkedIn advertising can offer several benefits for businesses:
Targeted Professional Audience: LinkedIn has a highly engaged user base of professionals, making it an ideal platform for targeting specific industries, job functions, seniority levels, and more. This focused audience ensures that your ads reach professionals who are more likely to be interested in your offerings, increasing the chances of generating quality leads and conversions.
Professional Networking and B2B Opportunities: LinkedIn is known for its emphasis on professional networking and business-to-business (B2B) interactions. Advertising on LinkedIn allows you to tap into this network and connect with decision-makers, influencers, and potential business partners. It offers opportunities for lead generation, partnership building, and expanding your professional network.
Thought Leadership and Brand Authority: LinkedIn provides a platform for businesses to establish thought leadership and showcase their industry expertise. By sharing informative and valuable content through ads, sponsored posts, and articles, you can position your brand as a trusted authority in your field, gaining credibility and attracting a loyal following.
Recruitment and Talent Acquisition: LinkedIn is widely used for professional recruitment, making it an effective platform for promoting job openings and attracting top talent. LinkedIn advertising enables you to reach qualified candidates and increase visibility for your company's career opportunities.
Rich Ad Formats and Targeting Options: LinkedIn offers a range of ad formats, including Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads, allowing you to choose the format that suits your campaign objectives. Moreover, LinkedIn provides robust targeting options based on professional characteristics, such as job title, industry, company size, and more. This precise targeting capability ensures that your ads reach the right professionals, enhancing the relevance and effectiveness of your campaigns.
Detailed Analytics and Measurement: LinkedIn Campaign Manager provides comprehensive analytics and reporting features, allowing you to measure the performance of your campaigns accurately. You can track key metrics like impressions, clicks, engagement, and conversions, enabling you to evaluate the success of your campaigns and make data-driven optimizations.
Using LinkedIn advertising can help businesses increase brand visibility, drive quality leads, enhance professional connections, and establish thought leadership in their respective industries. It is particularly valuable for B2B marketing, recruitment, and businesses targeting a professional audience.
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How can I reach my audience with LinkedIn advertising?
LinkedIn advertising offers several options to help you effectively reach your target audience. Here are some strategies to reach your audience with LinkedIn advertising:
Define your target audience: Clearly define the characteristics of your target audience based on factors such as industry, job function, seniority level, company size, location, and more. This will guide your campaign targeting and ensure your ads are shown to the right professionals.
Utilize LinkedIn's targeting options: LinkedIn provides robust targeting options to help you narrow down your audience. Take advantage of these options to refine your audience based on specific criteria that align with your campaign goals. You can target by job title, skills, company name, industry, education, and more.
Leverage Matched Audiences: LinkedIn's Matched Audiences feature allows you to upload a list of your own contacts, such as email addresses, to target specific individuals on the platform. This can be useful for retargeting existing customers, nurturing leads, or targeting specific accounts or decision-makers.
Use Account-Based Marketing (ABM): If you have a target account list, you can leverage LinkedIn's ABM tools to target specific companies or decision-makers within those companies. This allows you to focus your efforts on reaching high-value prospects and key stakeholders.
Optimize your ad content: Craft compelling ad content that resonates with your target audience. Tailor your messaging to address their pain points, challenges, or professional goals. Use engaging visuals, clear calls-to-action, and personalized language to capture their attention and drive engagement.
Test and iterate: LinkedIn advertising provides opportunities to test different ad formats, targeting options, and messaging variations. Experiment with different combinations to identify what works best for your audience. Continuously monitor and analyze campaign performance to make data-driven optimizations.
Monitor and refine: Regularly monitor the performance of your LinkedIn ad campaigns and make necessary adjustments. Analyze key metrics such as impressions, clicks, engagement rates, and conversions to understand the effectiveness of your targeting and messaging. Refine your campaigns based on these insights to improve results over time.
By employing these strategies, you can effectively reach your target audience on LinkedIn and maximize the impact of your advertising campaigns. Remember to regularly evaluate your audience insights and adjust your targeting and messaging to stay aligned with your audience's needs and preferences.
How do I measure LinkedIn advertising campaign results?
That sounds like an effective approach to measuring the performance of your LinkedIn advertising campaigns. By combining data from LinkedIn Campaign Manager Insights, Google Analytics, and your proprietary reporting software, you can gain comprehensive insights into the impact of your campaigns both on LinkedIn and on your website. This holistic analysis allows you to assess the entire customer journey from LinkedIn engagement to website visits and conversions.
LinkedIn Campaign Manager Insights provides valuable data on campaign-specific metrics such as impressions, clicks, and engagement within the LinkedIn platform. Google Analytics enables you to track and analyze the traffic generated from LinkedIn, including user behavior, conversions, and other website-related metrics. MarketingCloudUD, as your proprietary reporting software, likely provides additional custom metrics and insights specific to your business needs.
By leveraging these data sources, you can evaluate the effectiveness of your LinkedIn advertising campaigns, identify areas for improvement, and make data-driven optimizations to enhance overall performance and achieve your marketing goals. This integrated approach to measuring campaign performance provides a comprehensive view of your marketing efforts and enables you to refine your strategies for long-term success.
LinkedIn Campaign Manager Insights
To measure the results of your LinkedIn advertising campaigns, you can utilize the reporting and analytics features available in LinkedIn Campaign Manager. Here are the steps to measure and evaluate your campaign performance:
LinkedIn Campaign Manager: Log in to your LinkedIn Campaign Manager account, where you can access the reporting and analytics for your advertising campaigns.
Campaign Dashboard: The Campaign Manager dashboard provides an overview of your active campaigns, including key metrics such as impressions, clicks, click-through rate (CTR), and spend. This summary gives you a high-level view of your campaign performance.
Performance Metrics: Drill down into individual campaigns or ad sets to access more detailed metrics. LinkedIn provides data on various performance metrics, such as impressions, clicks, CTR, engagement (likes, comments, shares), conversions, and cost-per-result. Analyze these metrics to understand the effectiveness of your campaigns and identify areas for improvement.
Conversion Tracking: If you have set up conversion tracking, you can measure specific actions taken by users after clicking on your ads. This could include form submissions, website purchases, lead sign-ups, or other desired actions. LinkedIn provides insights into the number of conversions, conversion rate, and cost-per-conversion.
Audience Insights: LinkedIn Campaign Manager also provides audience insights to help you understand the demographics and professional characteristics of the users who engaged with your ads. This information can be valuable for refining your targeting and messaging strategies.
Time Range and Comparison: Adjust the time range in the reporting dashboard to analyze campaign performance over specific periods. You can also compare multiple campaigns or ad sets side by side to identify trends, patterns, and performance differences.
Export Reports: LinkedIn Campaign Manager allows you to export reports in various formats, such as Excel or CSV. This enables you to further analyze the data or share the results with your team or stakeholders.
Optimization and Refinement: Based on the insights gained from your campaign measurements, make data-driven optimizations. Adjust your targeting, messaging, ad formats, or bidding strategies to improve campaign performance and achieve your objectives.
Regularly monitoring and analyzing campaign results will help you understand the effectiveness of your LinkedIn advertising efforts and make informed decisions to optimize future campaigns. It's important to align the measured results with your campaign objectives and KPIs to determine the success of your advertising initiatives on LinkedIn.
Google Analytics
In any social media strategy aimed at driving website traffic, Google Analytics plays a pivotal role in analyzing the data beyond the social media platform. By leveraging Google Analytics, we can assess crucial metrics such as website traffic, session duration, conversions, and form completions.
This comprehensive analysis helps maximize your business's performance by evaluating key factors and identifying areas for improvement. By harnessing the extensive data provided by Google Analytics, you can make informed decisions to optimize your social media campaigns and achieve your business objectives effectively.
Should I use a LinkedIn advertising agency?
Partnering with an advertising agency for your LinkedIn advertising campaign can be a smart decision, particularly if you are unfamiliar with the platform. There are several benefits to working with a LinkedIn marketing agency:
Professional Expertise: An agency provides assistance from professionals who have ongoing training and in-depth knowledge of LinkedIn's new features and best practices. They can leverage their expertise to create effective campaigns and maximize results.
Policy Compliance: A reputable agency ensures that your campaign follows LinkedIn's policies and adheres to best practices. This reduces the risk of your ads being disapproved or flagged for violations, ensuring a smooth campaign execution.
Transparent Pricing and Deliverables: Working with an agency offers transparent pricing and clear deliverables. You know exactly how much you are paying for specific services, enabling you to plan your budget effectively.
Reporting and Data Analysis: A LinkedIn marketing agency provides transparent reporting on your campaign's data and performance. They offer insights and analysis, enabling you to make informed decisions and optimize your strategy based on the results.
Effective Communication: Partnering with an agency establishes a channel for open communication and discussion regarding your campaign's effectiveness. You can collaborate with the agency's experts to align your goals and refine your strategy as needed.
At UdhamDigital, we offer top-tier LinkedIn advertising services and can help you drive the impact of your marketing efforts on the platform. Our team of qualified marketing experts will provide a strategic approach tailored to your business. We prioritize transparent communication, providing reports, data, and progress updates to keep you informed.
Don't just take our word for it—check out the testimonials from our clients to understand their experience working with our team. Contact us today to learn more about our LinkedIn advertising services and how we can help you achieve your marketing goals.
UdhamDigital knows Linkedin advertising services
If you're unsure about how to start your own Linkedin marketing campaign, our team at UdhamDigital is here to help. Our knowledgeable and friendly marketers will assist you in developing a customized strategy for your business. With our guidance, your social media marketing campaign will come to life.
Why should you choose us? Our satisfied clients have discovered that the key to marketing success lies in strategic thinking, dedication, and careful analysis - all of which our team is happy to provide.
If you're interested in exploring your options or learning more about developing the social media advertising strategy that your business deserves, feel free to reach out to our team of marketers.
