Your Seller’s Guide to Ecommerce Social Media Advertising!
Are you aware that an astonishing 74% of individuals utilize social media to influence their purchasing decisions? This indicates that the social media ads of your ecommerce store can have a direct impact on your sales and overall revenue. By continuing to read, you will discover how the ecommerce social advertising services provided by UdhamDigital, a Meta Business Partner, can effectively enhance the growth of your ecommerce store!
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Explore Ecommerce Social Media Advertising Service Plans
PRO PLAN
or 15% of ad spend, whichever is higher
- Up to 2 networks
- Up to 8 campaigns
- 2 consultations per month
ENTERPRISE PLAN
or 12% of ad spend, whichever is greater + $250 AdTechUD Platform Fee
- Up to 3 networks
- Up to 10 campaigns
- 4 consultations per month
What is social media advertising for ecommerce — and is it worth it?
Ecommerce businesses can leverage social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and others for paid advertising purposes.
Paid social advertising is a valuable strategy that complements your organic social media approach by enlarging your audience and presence across social platforms. With recent algorithm updates on platforms like Facebook, reaching customers organically in their social feeds has become increasingly challenging. This is especially crucial for ecommerce stores aiming to boost their online sales, which is why investing in social media advertising is essential.
If you'd like to learn more and discuss your advertising strategy with a specialist, feel free to contact us
UdhamDigital Ecommerce Social Media Advertising Services
Find the perfect Ecommerce advertising services plan for your business today!
| Features | Pro | Enterprise |
|---|---|---|
| Included Networks | ||
| Number of networks included | Pick up to 2 | Pick up to 3 |
| Facebook Advertising Campaigns | ||
| Instagram Advertising Campaigns | ||
| LinkedIn Advertising Campaigns | ||
| Twitter Advertising Campaigns | ||
| TikTok Advertising Campaigns | Available with Ongoing FuelUD Assets | Available with Ongoing FuelUD Assets |
| Pinterest Advertising Campaigns | Available with Ongoing FuelUD Assets | |
| AdTechUD Programmatic Campaigns | ||
| Management Deliverables | ||
| Dedicated Social Media advertising account manager | ||
| 500+ SMEs behind campaign driving results | ||
| Initial campaign strategy development | ||
| Number of advertising campaigns | Up to 8 | Up to 10 |
| Audience analysis | ||
| Ad campaign copywriting | ||
| Ad copy and design performance testing | ||
| Ongoing campaign testing and optimization | ||
| Dynamic ad format testing | ||
| Consultations per month | Up to 2 | Up to 4 |
| International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
| All social assets managed through client-owned accounts | ||
| Monitoring clicks, conversions and fraud activity | ||
| Monitoring of social ad comments | Add $300/month | Add $600/month |
| Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
| – Interests | ||
| – Demographics | ||
| – Professional Characteristics | ||
| – Custom Audiences | ||
| – Lookalike Audiences | ||
| AdTechUD Programmatic Targeting Capabilities | ||
| – 3rd Party Audience Targeting | ||
| – Account-Based Retargeting | ||
| – CRM Pipeline Retargeting | ||
| Social Platform Creative Deliverables | ||
| Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
| AdTechUD Programmatic Creative Deliverables | ||
| Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
| Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Ongoing AdTechUD Programmatic Advertising Creative | Add 1 FuelUD Asset | Add 1 FuelUD Asset |
| Audio Commercial | Coming Soon | Coming Soon |
| FunnelsUD Landing Pages | ||
| Setup of 1 FunnelsUD Landing Page template (One Time) | ||
| Performance Reporting | ||
| Monthly performance & analysis reporting | ||
| Website conversion analysis reporting | ||
| IntegrationsUD: Conversion Based Smart Bidding | Included with MarketingCloudUD License | Included with MarketingCloudUD License |
| IntegrationsUD: Automated Lookalike + Custom Audiences | Included with MarketingCloudUD License | Included with MarketingCloudUD License |
| Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
| Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $2,250 or 12% of ad spend, whichever is greater + $250 AdTechUD Platform Fee |
| Required Ad Spend Range | $1,000 – $15,000 | $15,000+ |
How to use social media advertising for ecommerce
Creating successful social media ads involves several important steps that we have simplified for you:
1. Determine your campaign objectives:
Clearly define what you want to achieve with your social media ad campaign, such as increasing brand awareness, driving website traffic, or generating more sales.
If you need guidance on setting effective social media goals, our experts at UdhamDigital are ready to assist you. Get in touch with us online to learn more.
2. Select the appropriate social platforms:
Identify the social media platforms that align with your goals and target audience. You may choose to advertise on one platform or multiple platforms depending on your objectives.
3. Develop compelling ad text and creative content:
Consider the design of your ads, whether they involve images, videos, or plain text. It's important to create eye-catching ads that stand out in users' feeds and encourage clicks.
If you lack design expertise, don't worry. UdhamDigital can help you design engaging ads that drive user engagement and support your business goals.
4. Design customized landing pages:
Create landing pages that align with your ad copy. When users click on your ads, they should be directed to a landing page that showcases the products or services you are promoting.
Remember to include a clear call to action (CTA) on your landing pages so that visitors know what steps to take next.
You can refer to our landing page design best practices for more information on creating effective landing pages.
5. Implement targeted ad campaigns:
Utilize custom targeting options to reach the most relevant audience for your ecommerce business. Depending on your campaign goals, you may target social media users based on factors such as custom audiences, interests, demographics, keywords, and more.
UdhamDigital specializes in identifying and setting up effective ad targeting options tailored to your business, ensuring optimal results.
6. Launch and monitor your ads:
Once your ads are ready, launch them on the chosen social media platforms. However, remember that monitoring and evaluating campaign performance is crucial. Regularly analyze the data and make data-driven changes to optimize your campaigns for increased exposure, leads, and conversions.
At UdhamDigital, our clients receive monthly social media reports and optimization recommendations. Additionally, our exclusive ROI tracking software, MarketingCloudUD, allows you to accurately measure social media's impact on your business's bottom line.
If you need assistance in evaluating and optimizing your social ads or want to learn more, contact us online
7. Collaborate with an ecommerce advertising agency:
If the above steps appear overwhelming, we suggest partnering with experienced ecommerce advertising experts like UdhamDigital. Our team can guide you through each stage of the process to create ads that deliver tangible results for your business.
To learn more about how UdhamDigital can help you, contact us today and speak with one of our strategists. We're eager to hear from you!
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
One of our experts will be in touch within 24 hours!
Where should I advertise? Top 7 social media platforms for ecommerce
Ecommerce social media advertising services from UdhamDigital include ads on top platforms, like:
No matter the platform you use, social advertising services from UdhamDigital can help achieve your unique business goals.
Keep reading to learn more about what our social advertising plans for ecommerce include.
What do ecommerce social media advertising services include?
We have developed our ecommerce social media advertising services specifically for small and midsized online store owners. Our services cater to your needs and include the following:
1. Social media ad management:
When you choose UdhamDigital for ecommerce social media advertising, you'll gain access to a dedicated account manager. Our social team members, who are experts in each network, will also provide support. Additionally, our clients have access to MarketingCloudUD, our exclusive ROI tracking software powered by IBM Watson. With a dedicated account manager and advanced reporting, you can make data-driven decisions to elevate your campaigns.
2. Social ad account audit:
We will commence our collaboration by conducting an audit of your social ad account. Our team will analyze your current social media strategy and also study your competitors' ads. This allows us to position your ads in a way that yields optimal results.
3. Social media advertising strategy and consultation:
After evaluating your current social ad account, we will provide recommendations for your campaign structure and number of campaigns to help you reach your goals. We will also assist you in establishing audience targeting and budget options that best suit your ecommerce business. With our 25 years of experience, our social media strategists understand what it takes to deliver results for ecommerce companies.
4. Social advertising creative development:
We will aid you in creating captivating ad creative that is guaranteed to grab attention. Our creative development process includes crafting compelling copy, headlines, ad creative, and CTAs. You will have the opportunity to provide feedback during two rounds of revisions before the ads go live.
5. Social media ad targeting:
One of the significant advantages of social media advertising is the ability to target your most valuable audience. Our ad targeting options include custom audiences using social pixels or customer list targeting, keyword, interest, and user intent targeting, school, profession, and workplace targeting, company size, industry, and job title targeting, device targeting, and demographic targeting. Custom targeting saves your business money by focusing on the prospects most likely to convert.
6. Ongoing management and optimization:
Our ecommerce social advertising plans include continuous ad management and optimization. We understand that social advertising requires constant monitoring and adjustments. Using ad data, we will optimize your campaigns to achieve even better results.
7. Reporting:
Our ecommerce social ad services provide monthly, quarterly, and annual reporting. You will have access to a reporting dashboard that allows you to easily track your ad performance. These reports will reveal where your budget is being allocated, what is working well for your campaigns, and areas of improvement that can be leveraged to optimize your ads.
8. Social ad integrations for ecommerce:
If your ecommerce shop operates on platforms such as BigCommerce, 3dcart, CDK Global, Ecwid, Magento, OpenCart, PrestaShop, Shopify, Storeden, or WooCommerce, we offer integration options to streamline your advertising on social media.
For more information on our ecommerce and social media integration options, refer to the table below.
| Platforms | Integrations — Pixel | Integrations — Catalogs |
|---|---|---|
| BigCommerce | Yes | No |
| 3dcart | Yes | Yes |
| CDK Global | No | Yes |
| Ecwid | Yes | No |
| Magento | Yes | Yes |
| OpenCart | Yes | Yes |
| PrestaShop | Yes | No |
| Shopify | Yes | No – but Flexify app – $29/month |
| Storeden | Yes | Yes |
| WooCommerce | Yes | Yes |
| GET STARTED | GET STARTED |
Get started with social media ads for your ecommerce store!
Is your ecommerce business prepared to enhance brand visibility, attract more website visitors, and boost sales through social media advertising?
Meta Business Partner, UdhamDigital, is here to assist you. With a track record of successfully handling over 12.9 million ecommerce transactions for our clients over the past five years, we have the expertise to help you achieve your goals.
Exciting, isn't it? Contact UdhamDigital today to get in touch with our specialized ecommerce social media agency!
FAQs about ecommerce social media advertising services
Are you interested in learning more about social media advertising services for ecommerce? Take a look at our FAQ:
What do ecommerce social media advertising services entail?
Ecommerce social media advertising services involve utilizing social media ads to market online businesses. These ads are distributed through platforms like Facebook, Instagram, Twitter, and others, enabling ecommerce companies to enhance brand visibility, engage with online audiences, and potentially generate more sales.
How much do ecommerce social media advertising services cost?
The cost of ecommerce social media advertising services varies depending on several factors, including the social media agency you choose, your monthly budget for social media ads, and your overall strategy. On average, ecommerce companies typically allocate a monthly budget of $450 to $6000 for social media advertising.
